Selling Unrented Weeks – Part two
Here we get down to the nitty gritty and talk Dollars and Cents, times occupied weeks and this is what sorts the amateurs from the professionals. If you switch from a weekly rate mindset to a yearly income model you could be earning more year on year than you currently are. It’s all in the mind – and the pocket.
Feeding the pig.
Pigs need to eat every day. And so does your vacation rental.
Those days add up to annual expenses.
The goal is to exceed expenses. Every single week you fill helps your bottom line.
If you fill 10 offseason weeks and only make $200 on each rental, that adds up to $2,000.
If you can’t fill a prime season week at full price, why not discount by a few hundred dollars? If your profit on a prime season week is $2,000, giving up half that profit still puts $1,000 against your bottom line.
A crisp $100 bill is nice, yes. But 100,000 pennies is nicer.
Take every little bit you can get, because it adds up, feeds your pig, and keeps your business out of the red.
In this segment, we take a look at a tale of two renters. One commands impressive high rates, but doesn’t fill many weeks. The other uses variable pricing, fills more weeks and makes more money.