4 – Social Media Basics – Lesson 4 – Now What?

Now What?


This sums up the approach nearly all vacation rental owners take to social media.

They “attack” one or more platforms, Facebook, Twitter, whatever, without a strategy.
They just employ the same old, same old,  “old media” strategy that they have been using on listings sites and their own property websites.
They employ a sales strategy (if you can call it that).
Very few have developed a strategy that is both easy to follow and at the same is time totally guest orientated and socially viable.

 So, what have we learned?

Regarding the numbers…

1. There are masses of people on social media (over 2 billion) and some (a lot) of these people go on holiday.
2. The mobile market is even larger (7 billion) and smartphone owners access social media (a lot).
3. The major listings websites like Homeaway, Tripadvisor and the like are getting saturated with listings (competition).
4. Existing sales options through listings sites are going to become harder to come by.
5. Existing “sales” methods don’t work within social media.
6. You need a different approach in order to stand out from the crowd.

Becoming social…


1. Forget the sales standpoint.
2. You need to stand out from the crowd and this is going to become even more critical as rental numbers rise.
3. Think “where to go” as opposed to “where to stay”.
4. Adopt a helping, guest centric, attitude.
5. Listen, nurture, share and engage.
6. Social media marketing is a long term investment. It’s not “list it and they will come” it’s an ongoing project.

Make a plan…


1. Start now. Early adopters with a strategy will win market share.
2. Google Plus is THE platform of choice for social media marketing.
3. When posting ask the question “is this helpful”?
4. Always include an image, people love looking at images (this is key to all social media strategies).
5. Syndicate your content across platforms in order to increase your digital footprints.
6. Post consistently – Once a week will not cut it.



With the latest Panda update came the notion that a greater importance will be placed on social businesses. Although still unclear precisely what ‘a social business’ entails, one thing is certain, Google plus’ importance will only grow. As the tech giant and major player in the SEO kingdom, we can only assume that companies with G+ accounts will somehow benefit over those companies who are yet to join the network.

From intouchcrm.com – 7 social media predictions for 2015

What next…

Here’s what you will achieve if you sign up for the Bookings Plus 4G Social Media Marketing Course.


Wise words and some extra reading


Peter Bowman

“Social media is like a virtual handshake when used by a professional advisor.”
― Peter Bowman

Seth Godin

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

– Seth Godin, sethgodin.com”
Guerrilla Marketing for Home-Based Businesses

Brian E. Boyd Sr.

“For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from the start.”
― Brian E. Boyd Sr., Social Media for the Executive

Simon S. Tam

“Your uniqueness is your greatest strength, not how well you emulate others.”
― Simon S. Tam

What our students say about us…

Amy Blomquist

There is no excuse not to take advantage of Alan’s social marketing course. The days of ‘look at me’ marketing are over. Whether your property is in a big city or rural area – this course will give you all the tools you need to get started. Social media is not going away and why not get the most bang for your buck on the most powerful platform there is.

Amy Blomquist – VR Owner California

I have really enjoyed being on this(social marketing) course and it has enabled me to dive into social media in a completely new way with so many more ideas of what to post about and how to go about it.

It has been great to have someone leading me along every step of the way. Alan is really hands on and always willing to answer questions.

Being part of a community of other people on the course is a great support. Today just my google+ postings have been viewed over 7 million times…that’s in one year. Many thanks Alan!

Naomi Saunders – Holiday Home Owner Cotswolds England
Rae Lipsky, Vacation rental owner, Austrailia

Being introduced to the world of social media using the B+4G system has been an enjoyable and fascinating experience. Alan’s clear style of video presentation and personal support are invaluable to both beginners and the more advanced. Highly recommended.

Rae Lipsky – Multipe VR Owner – Austrailia

Thank God for these last few snow days- as I have spent hours at this. I absolutely LOVE the results so far. A huge difference from my old site. Many Thanks to you.

Joanne Allen On Our WordPress Course
Amy Blomquist

Hey everyone! It’s great to be here. It’s definitely time for a ‘face lift’ on my website!
I’ve been using WordPress for a few years now and I’m learning lots of great tips in the course so far!

Amy Blomquist, VR owner, California

From Our WFVRO’s Community

I had known for a while that I needed to update our website and then Alan produced this fantastic course. It has enabled me to make a website that does everything I wanted and more.

I had no prior experience of WordPress, but Alan’s calm delivery has guided me through brilliantly. He is always there with extra help and encouragement.

I love the way that it seamlessly connects with my social media output to promote my property. If you’ve already completed the Bookings plus 4g course this one is a natural progression.

I can’t wait for my guests to see my new website (and because it’s responsive it won’t matter whether they’re on a pc, a tablet or a smart phone – it will still look fantastic!)

And when it needs updating I now have the confidence and skill to do it myself.
Thank you Alan.

Naomi Saunders, Rental Owner, UK



  • 1

    Boutique Retreat Center


    Hi. I own and manage a boutique retreat center in Costa Rica. We currently have 8 rooms we rent. We also rent our studio for retreats and trainings. We focus on yoga, movement arts, and adventure tours and our revenue streams are room rentals, studio rentals, retreats, classes, tour commissions and our store. Do you think that this course would be appropriate for us?

    • alanbook

      Hello BJ,

      Sorry for the delay in answering your question, I missed it somehow.
      The course is appropriate for you (as it is for any owner). The idea being that you would focus on telling people about yoga (various disciplines, classes, teachers, history, etc), movement arts, wellness, retreats, etc as well as about what there is to see and do in Costa Rica. The beaches, the wildlife, culture, where to eat, your adventure tours, flora, forna, etc.
      The idea is that the more you tell people all about these things the more that there is to attract them.
      The course teaches what to post (and how to optimise these posts), how to find the relevent information, when to post, where to post and much more.

      I hope that helps,

      Kind regards Alan