Guest Experience Is The Road To Booking Shangri-La

I came across this superb infographic quoting customer focused thinking from some of the smartest, most successful people in business. These quotes reflect what we have been teaching here at bookings plus 4G for the last 3 years. Without great customer service we are just another vacation rental listing and let’s face it, there are millions of […]

Vacation rental floorplans

How 6 Owners Are Benefiting From Showing Floorplans

Flooring Potential Guests With A Floor Plan (news from our B+4G owners community) A few weeks ago we wrote a short post about Flipkey introducing interactive floorplans to their listings. As we said then, it’s about time that the big sites started pushing the boundries with what they offer on their sites and we say […]

Vacation Rental Marketing

Vacation Rental Marketing and My New Phone

I probably shouldn’t share this story with you, it’s a little embarrasing but what the hell, I bought a new smartphone a couple of months ago. A few weeks went by and no one had called me and I was a little dissappointed about that. This phone cost quite a lot of money.

Do-You-Stand-Out-In-A-Crowd

Located, located, located

Once upon a time… not long ago, people used to use the phrase, “location, location, location”. Do you remember what it meant? It was traditionally a turn of phrase used by property experts that stated the three most important factors in determining the saleability or rentability of a property. Those factors were,  “Location, location, location”. You […]

$ reasons not to advertise your vacation rental

4 Reasons Not To Advertise Your Vacation Rental

Here are 4 reasons not to advertise your vacation rental property. It doesn’t matter if you are new to the holiday rental market or have been operating a rental for the last 20 years. It doesn’t matter if you own a high end luxury beach front mansion or a rustic cottage in the middle of […]

The Insiders Guide Is Dead

The Insiders Guide Is Dead

The insiders guide is dead The insiders guide is dead! Yep – Dead as a Dodo. There are three reasons for this; Insiders guides are not at all guest friendly Google finds insiders guides boring Insiders guides are out of date as soon as they’re published Don’t misunderstand me. I was one of the first to publish […]

holiday rentals and niche marketing

Niche marketing – No thanks – I’d rather go fishing

Niche marketing – No thanks – I’d rather go fishing I was inspired to write this post because I just read an article on vacation rentals and niche marketing and it said that “as a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in […]