A tale of two rentals

Why Vacation Rentals And A Social Media Strategy

A tale of two rentals – A modern marketing fairytale. Once upon a time there were two identical holiday rentals, rental past and rental future. These two properties stood, side by side, in a clearing in a forest. If you wanted to find these rentals you had to find your way through the forest. Many […]

The Insiders Guide Is Dead

The Insiders Guide Is Dead

The insiders guide is dead The insiders guide is dead! Yep – Dead as a Dodo. There are three reasons for this; Insiders guides are not at all guest friendly Google finds insiders guides boring Insiders guides are out of date as soon as they’re published Don’t misunderstand me. I was one of the first to publish […]

holiday rentals and niche marketing

Niche marketing – No thanks – I’d rather go fishing

Niche marketing – No thanks – I’d rather go fishing I was inspired to write this post because I just read an article on vacation rentals and niche marketing and it said that “as a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in […]