Guest Experience Is The Road To Booking Shangri-La

I came across this superb infographic quoting customer focused thinking from some of the smartest, most successful people in business. These quotes reflect what we have been teaching here at bookings plus 4G for the last 3 years. Without great customer service we are just another vacation rental listing and let’s face it, there are millions of […]

Wordpress For Vacation Rental Owners (1)

Another Holiday Rental Owners Website Goes Live

      By Alan Egan Another Holiday Rental Owners Website Goes Live Congratulations to Sue and Frutos of CasaTagomago.com, they are the latest owners to go live with their new website after completing the bookingsplus4g.com WordPress for vacation rental owners course. What a lovely site they have created. Have a look around the site […]

The Traditional Blog Post Is Dead

Warning! This post is a paradox!   Content Marketing And The Blogging Myth. The Traditional Blog Post Is Dead Today we thought that we would explode one of the biggest myths regarding content marketing. We are in the VR marketing business but this post applies to all blogs and bloggers. Read on. How many times have you read […]

Vacation rental floorplans

How 6 Owners Are Benefiting From Showing Floorplans

Flooring Potential Guests With A Floor Plan (news from our B+4G owners community) A few weeks ago we wrote a short post about Flipkey introducing interactive floorplans to their listings. As we said then, it’s about time that the big sites started pushing the boundries with what they offer on their sites and we say […]

There Are Reviews and There Are Reviews

  Case studies… A short post today looking at two reviews that are the same but very different. When you only advertise with the big listings sites you are constrained by their rules. When you take control of your own destiny and use social media to supplement your marketing efforts you can step away from […]

Vacation Rental Marketing

Vacation Rental Marketing and My New Phone

I probably shouldn’t share this story with you, it’s a little embarrasing but what the hell, I bought a new smartphone a couple of months ago. A few weeks went by and no one had called me and I was a little dissappointed about that. This phone cost quite a lot of money.

Social marketing and blind dates

Social Marketing and Vacation Rental Blind Dates

There has been a fair bit written lately regarding social marketing and a lot of people think that this involves marketing on social media platforms – It doesn’t. These two concepts, social marketing and marketing on social media could not be further apart yet most people with something to sell do the latter thinking that they […]

Do-You-Stand-Out-In-A-Crowd

Located, located, located

Once upon a time… not long ago, people used to use the phrase, “location, location, location”. Do you remember what it meant? It was traditionally a turn of phrase used by property experts that stated the three most important factors in determining the saleability or rentability of a property. Those factors were,  “Location, location, location”. You […]

$ reasons not to advertise your vacation rental

4 Reasons Not To Advertise Your Vacation Rental

Here are 4 reasons not to advertise your vacation rental property. It doesn’t matter if you are new to the holiday rental market or have been operating a rental for the last 20 years. It doesn’t matter if you own a high end luxury beach front mansion or a rustic cottage in the middle of […]